Privacy Policy

1. Information We Collect

We may collect the following information:

• Contact details you provide, such as name, email address, delivery address, and phone number
• Order information, including items purchased, order value, and order history
• Payment information, which is processed securely by our payment provider — we do not store full card numbers ourselves
• Technical information such as IP address, browser type, and device information, collected automatically when you browse the site
• Marketing preferences, such as whether you've opted in to receive emails from us

2. How We Use Your Information

We use your information to:

• Process and fulfil your orders, including shipping and returns
• Communicate with you about your order or customer service queries
• Send marketing emails, where you've opted in (you can unsubscribe at any time)
• Improve our website, products, and customer experience
• Detect and prevent fraud
• Comply with our legal obligations, such as tax and accounting requirements

3. Legal Basis for Processing

We process your data on the basis of: performance of a contract (fulfilling your order), legitimate interest (improving our service and preventing fraud), consent (marketing communications, which you can withdraw at any time), and legal obligation (tax and accounting records).

4. Sharing Your Information

We share data with trusted third parties only where necessary to run our business — for example, our ecommerce platform (Shopify), payment processors, delivery couriers, and email marketing providers. We do not sell your personal information to third parties.

5. Cookies

We use cookies and similar technologies to operate our site (e.g. keeping items in your cart), understand how the site is used, and — where you consent — for marketing purposes. You can control cookies through your browser settings.

6. Data Retention

We keep your personal data only as long as necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data, in certain circumstances
• Object to or restrict how we use your data
• Withdraw consent for marketing at any time
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at studio@projectfreedom.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

9. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.